The second year VISTA took on the role of creating handouts, flyers and posters through Microsoft Office for the classes and demonstrations that were offered by the Community Food department. The templates for all these advertisements were saved to the host site’s server so that they can be replicated and reused for future programs..
Raising awareness and recruiting volunteers take a significant amount of planning time when done correctly. When engaging community members, it’s important to have a strategy behind your interaction..
The donor relations efforts are both components of SoSA’s overall marketing and visibility efforts. Volunteer and donor outreach and maintenance is in and of itself marketing. Tabling at conferences, visiting farms and distribution centers, and donating produce all highlight the efforts and significance of gleaning..
Urban Abundance harvests and tends backyard and community orchards in Clark County, WA. With just one staff person for outreach and programming, it helps to be intentional and realistic about marketing strategies, and leveraging community partnerships remains paramount to outreach efforts.
Harvest Against Hunger VISTA’s first year in Yakima was establishing and showcasing the projects and goals through community engagement and partnership development by starting to let people know what the program is by word of mouth, emails, flyers, information booths, etc..
Food pantry gleaning programs are mutually beneficial for food pantries and farmers. Gleaning allows for unmarketable produce to be given to someone who needs it instead of going into a landfill. Like most people, many farmers do not know that some food pantries will ecstatically…
There are positives and negatives to marketing and visibility strategies for a small program situated within a large company. On the positive side, New Roots has access to the many avenues through which the IRC promotes itself and its clients, including Facebook posts, email blasts, and community events. Often, IRC programs..
Good Cheer uses a variety of methods to keep the organization visible to the community. Social media is a quick, simple way to tell stories and generate interest in volunteering or donating..
Marketing and Visibility During the first year of the Community Food Projects, the VISTA’s work has primarily been building relationships – and therefore visibility and recognition – within the local community, specifically among other emergency food relief and food security groups whose partnership will be…
Program Image When trying to establish a new program in a community it is important that the program has a strong and consistent image. This sort of branding helps your audiences recognize the program and assures them that the program is organized and reliable. Part…